About the Movie

Home video changed the way the world consumed films. The cultural and historical impact of the VHS tape was enormous. REWIND THIS! is a documentary that traces the ripples of that impact by examining the myriad aspects of art,technology, and societal perceptions that were altered by the creation of videotape.

The film is the first feature length effort from IPF Productions, with shooting locations all over North America and abroad, including a two week stint in Japan. The team spoke to filmmakers, studios, archivists, rental chain operators, personal collectors and media experts to create an overview of the video era that is both informative and celebratory.

The film premiered at the  2013 SXSW Film Festival in Austin, TX, and has gone on to play at film festivals and independent theaters around the globe.  It is now available worldwide on all leading digital platforms, as well as through our own website. It is also available on DVD and VHS in North America through MPI.

Contact Us
Josh Johnson – josh@ipfproductions.com
Carolee Mitchell – carolee@ipfproductions.com
Christopher Palmer – christopher@ipfproductions.com


Team VHS
Team VHS (clockwise, starting from the top): Christopher Palmer, Josh Johnson, & Carolee Mitchell


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  1. Posted May 31, 2011 at 4:06 am | Permalink

    Hey guys

    I run a horror/ genre review site that is popular with the horror VHS community (mainly because of the blog section). I was just wondering if the docu was going to cater more to the odd/horror/sleaze side of VHS, because I would happily plug your site!

    Love the idea, big VHS collector myself. Best of luck!

    Take it light.

    - Chip

    • Posted May 31, 2011 at 3:01 pm | Permalink


      We are covering that angle in a big way. We’ve shot footage with some of the filmmakers behind those classic big box releases and will even be interviewing some of the artists that painted those covers. Email me at josh@ipfproductions.com and I’ll get you all the info you need.

  2. Posted June 20, 2011 at 9:10 pm | Permalink

    If you got anything that would fit in a midnight movie competition, feel free to submit something to us! http://www.backlotfilmfestival.com (midnight madness section!) Would love to show it!

    • Posted June 20, 2011 at 9:22 pm | Permalink

      I have a short you might be interested in.

  3. Tyler
    Posted January 14, 2012 at 5:54 am | Permalink

    You guys should include Thomas Video out of Detroit Michigan (Royal Oak) in this documentary! They were one of the first home video rental stores in the USA. They can be found at http://www.thomasvideo.com

    • Posted January 17, 2012 at 3:34 pm | Permalink

      We may not make it to Michigan but the suggestion is appreciated. That store looks great.

  4. Terrence Cain
    Posted February 26, 2012 at 3:02 am | Permalink

    This is going to be a documentary I will be telling all my friends about! Josh Hadley from Radiodrome told me about this and I couldn’t be more thrilled. I have a huge collection of VHS myself. There is a shop here in Big Spring, Texas called the Fun Shop owned by a guy named Jason who still rents out VHS tapes to his customers. It’s a great little store. His father was in the movie “Hanger 18″ where most of the movie was filmed right here in Big Spring! If you get the chance you should come here and interview him. You should also interview Josh Hadley up in Wisconsin too. That guy’s VHS knowledge is insane! Good luck with your film! Oh, and if you don’t have a Facebook page for the documentary yet you should get one because that can help you promote the film and this website tremendously. : )

    • Posted February 28, 2012 at 6:55 am | Permalink


      Thanks for the support and for the info on the Fun Shop. What a great name for a video store. I don’t know if we can get out there before wrapping production but I’d like to call over there and talk to Jason. Thanks for the heads up.

      • Terrence Cain
        Posted February 28, 2012 at 7:02 am | Permalink

        Alright. I sent you his number over on Facebook through private message.

      • Ramy Dance
        Posted January 10, 2014 at 11:39 pm | Permalink

        Hey guys! Just bought your film on iTunes! Can’t wait to watch it. Was just wondering where I might be able to buy a poster of the film from? It blew my mind when I saw it!! Thanks for being cool

        Ramy Dance

  5. Posted May 28, 2012 at 5:53 am | Permalink

    When’s the release date? Is it going to be a theatrical or DVD (VHS) release? Forgive me if this info is elsewhere.

    • Posted June 4, 2012 at 12:27 pm | Permalink

      We’re going to be showing at Festivals after we complete the film and it really depends what distributor picks it up. We’ll be posting about how to see the film as soon as we have the details though, including Festival screenings.

    • Jay
      Posted June 19, 2013 at 11:28 am | Permalink

      When can we expect the DVD release?

      • Posted June 27, 2013 at 4:31 pm | Permalink

        Towards the end of the year, around winter time. We’ll be updating here.

  6. Posted September 22, 2012 at 9:23 pm | Permalink

    Cannot wait to see this. Would be awesome to see a limited edition on VHS like House of the Devil a few years back. Thanks for all your hard work guys.

    • Posted September 28, 2012 at 8:10 pm | Permalink

      We are looking into doing that for sure. We’ll keep you posted and sincere thanks for your interest.

      • _
        Posted October 28, 2012 at 11:52 pm | Permalink

        Yes, that was what I was going to say: the big question is whether I will be able to watch a film about VHS tapes on a VHS tape! :)

        • Posted October 29, 2012 at 10:39 pm | Permalink

          We are planning to release VHS copies if possible. We don’t have distribution lined up just yet.

  7. Fabio
    Posted February 8, 2013 at 6:11 am | Permalink

    Just saw the trailer and loved every second. VHS and it’s collectors are finally getting notice and respect. Cannot wait till this comes out. Keep up the great work !!!!

  8. Posted May 21, 2013 at 8:41 pm | Permalink

    Hey i’m french guy (sorry for my bad english) and i have seen the trailer of your documentary and it’s very very very cool. I wish this documentary out in DVD in my country. good luck for continue.I hope that you will find a video distributor for many coutries.

    • Posted June 20, 2013 at 4:36 pm | Permalink

      The film will be screening at several film festivals in France later this year.

  9. bryan f. moose
    Posted June 4, 2013 at 10:29 pm | Permalink

    Look forward to seeing this film. The history aspect is great. Does it cover any of the earliest forms of film/tv access: Viewmaster? Just wondering. Definitely look into a VHS release of this film……it would be only fitting.

    • Posted June 27, 2013 at 4:32 pm | Permalink

      Hey Bryan! The film doesn’t really delve into those earlier formats. It mainly focuses on the revolution that began with VHS and Beta.

  10. Posted August 6, 2013 at 10:59 pm | Permalink

    Cool dudes, I saw the documentary at the Melbourne International Film Festival with quite a young audience including an entire row of young men who looked like they snuck in under age (classification exemptions for festivals means all movies are 18+ unless stated otherwise.)

    Did not think a younger audience would even know what VHS was, but they enjoyed it, including the woman behind me who thought it was the funniest thing ever.

    I did buy a new VHS player only a couple of years ago after getting a tape stuck in my old player and disassembling it to get it out. I have been pinged by someone selling fake VHS tapes on Amazon with inkjet printed covers (was for the movie “Rad”).

    The funniest reaction I have gotten so far was tracking down the movie “Cycle Vixens” just based on the cover (the movie is bad Easy Rider ripoff where hands point at signs), was worth it for the look on my friend’s face when she saw what it was.

    • Posted August 7, 2013 at 5:28 am | Permalink

      Thanks, Tim. This is the kind of feedback we love to hear. The film was made with a lot of love and passion, so it means a lot to hear that audiences are responding. It is also great to know that young audiences are laughing, and getting into it.

  11. Stuart
    Posted August 12, 2013 at 2:35 am | Permalink

    Hey, I saw this at Melbourne International Film Festival a few days ago. It is excellent, of the 19 films I saw this was my favorite, and got the best reaction from the audience. So much fun and very informative! Moves along at a great pace and is funny throughout.

    Great job!

    Can’t wait to watch it again on dvd (or VHS).

    • Posted August 15, 2013 at 10:01 pm | Permalink

      Thanks, Stuart! It is a shame we couldn’t be there for the screenings. We wanted to make a film that audiences would enjoy, so it is really rewarding to get a message like this. Thanks again for taking the time to let us know how you feel.

  12. Posted August 22, 2013 at 11:06 pm | Permalink

    Congratulations on the success of your movie. As you can guess, we’re eager for it to be released on DVD. Would you have a date you can share? Thanks. (Le Video in San Francisco)

    • Posted August 25, 2013 at 4:28 am | Permalink

      We’re also incredibly excited for it to be on DVD. We don’t have a date to announce yet, but we should soon. It will definitely be a few more months, but it will be packed with extras.

  13. joel booska
    Posted August 29, 2013 at 5:13 pm | Permalink

    I am very excited to see this film. Is there a way to order it? I remember all those awful movies with great cover art..like ROTOR and Exterminators of the year 3000…it was a chance for young imaginations to fill in the blanks….The Quiet Earth delivered on it’s cover art promise, however, lol. Gonna need this on my tv at some point soon. I was raised by VHS, sad to say.

    • Posted September 3, 2013 at 6:15 am | Permalink

      Hey Joel! The film is currently available on iTunes, and will be launching on all other digital platforms on September 10th. We’re also working on special features for the DVD release, which is only a few months away.

  14. Colton
    Posted September 15, 2013 at 8:57 pm | Permalink

    This probably isn’t the best place to be asking this, but does anyone know the name of the flea market that Wayne Jones sold his VHS tapes at in the film? I live near Charlotte and I’ve been trying to find a good place to buy VHS tapes since the screening of Adjust Your Tracking.

    Thanks in advance.

    • Posted September 17, 2013 at 6:49 pm | Permalink


      It’s called The Picture Show.

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