Home video changed the way the world consumed films. The cultural and historical impact of the VHS tape was enormous. REWIND THIS! is a documentary that traces the ripples of that impact by examining the myriad aspects of art,technology, and societal perceptions that were altered by the creation of videotape.
The film is the first feature length effort from IPF Productions, with shooting locations all over North America and abroad, including a two week stint in Japan. The team spoke to filmmakers, studios, archivists, rental chain operators, personal collectors and media experts to create an overview of the video era that is both informative and celebratory. The film premiered at the 2013 SXSW Film Festival in Austin, TX.